our mission

Our mission is to champion diversity within the industry underpinned Bold, Original, and Risky ideas.

our journey

The Ace Effect's journey has been nothing short of remarkable. What started as a three-person team has blossomed into a vibrant community of over 30 talented individuals, while staying dedicated to fostering diversity. Our creative spirit has enabled us to produce three captivating short films: "Bad Blood," "Christmas in London," and"Influenced." As we stand on the brink of another cinematic venture,"New World Trade".

Our endeavours have received support from diverse arts organisations including the BFI Network, Battersea Arts Council, Croydon Arts Council, The Film and TV Charity, among others. Additionally, we collaborated with Red Rum Productions for our recent trio of films.

With a notable presence on YouTube, we're touched by a dedicated community of over 300 subscribers which serves as a reminder of our limitless potential. We're committed to crafting more compelling content and have an array of groundbreaking concepts in the pipeline.

Our mission extends beyond the screen – we're dedicated to nurturing emerging filmmakers and providing them with the platform to experiment on to flourish in their respected crafts. Looking ahead, we aspire to collaborate with well-established film production companies aiming to explore fresh and thrilling territories as our journey unfolds.

diversity statement

We credit our growth to our equitable and open-minded allocation of opportunities, and we take pride in fostering diversity by embracing and celebrating the unique voices. We are committed to ensuring that all of our activity is in line with BFI’s inclusion targets and diversity standards at all levels.

For us, diversity extends beyond being content focused. Our aim is to establish a norm of minority representation across a wide spectrum of on-screen and off-screen roles.

about the founder

Asad Panjwani is a seasoned short film producer with a proven track record across diverse domains including acting, directing, assistant directing, editing, and visual effects. This rich skill set empowers him to excel in his role facing multifaceted responsibilities.

Asad Panjwani's journey began from his birthplace Karachi, Pakistan and into London/Luton. He holds two degrees; Acting for Screen and the Art of Visual Effects. During his final year of studies, he founded The Ace Effect—a venture which has grown into a welcoming, close-knit community of ambitious and enthusiastic early-career filmmakers.

Asad Panjwani's passion for film ignited during his early years, especially for Comedies and Actions. He leverages his artistry to tell authentic stories that captivate and resonate.