Bad Blood
“RUNNING AWAY FROM THE POLICE ISN’T EASY WHEN THERE’S A PANDEMIC IN TOWN”
WATCH FILM
Cheater
"DON'T CHEAT ON ME, I GOT A GUN!"
WATCH FILM
Previous
Next

The

Ace Effect

We're all in!

Released

Name: Bad Blood
Duration: 00:04:09
Budget: £67
Release date: 21.06.2020
Genre: Comedy
Director: Rakesh Jaitly
Starring: Ciaran Cochlan and Asad Panjwani

Name: Cheater
Duration: 00:06:59
Budget: £600
Release date:
01.01.2020
Genre:
Comedy / Action
Director: Asad Panjwani
Starring: Abby McLeod, Asad Panjwani and Nathan Joseph

In Production

Name: To be: Exist
Approximate Duration: 90mins
Approximate Budget: £3M
Genre: Drama, Tragedy
Director: Rakesh Jaitly
Status: Script
Starring: Rose Lami, Asad Panjwani and Olesia Nikolaiets

Name: Judgement
Approximate Duration: 7mins
Approximate Budget: £4,000
Genre: Drama, Comedy
Director: Rakesh Jaitly
Status: Post Production
Starring: Bryony Ditchburn and Benjamin Anthony

Name: Denied
Approximate Duration: 7mins
Approximate Budget: £200
Genre: Drama, Crime
Director: Asad Panjwani
Status: Post Production
Starring: Asad Panjwani

concepts

Name: Christmas in London
Genre: Festive, Romance
Director: Asad Panjwani

Name: Mass Revival
Genre: Sci-Fi, Fantasy
Director: Asad Panjwani 

Name: Ujala
Genre: Horror
Director: Asad Panjwani 

Name: Sweet Caroline
Genre: Drama, Crime
Director: Asad Panjwani 

Name: Blank
Genre: Art House
Director: Ciaran Cochlan 

Name: Doubt
Genre: Drama, Comedy
Director: Rakesh Jaitly 

Name: Requesting Backup
Genre: Comedy, Action
Director: Asad Panjwani 

Name: Morning Mister Magpie
Genre: Thriller, Crime
Director: Rakesh Jaitley 

Name: Crazy In Love
Genre: Phycological Thriller
Director: Asad Panjwani 

Name: 6 a.m.
Genre: Thriller, Crime
Director: Asad Panjwani 

Name: Wednesday
Genre: Art House
Director: Fex Orumwense 

About us

Our

Mission

The Ace Effect is a new and ambitious Film Production Company that champions bold and under-represented voices by offering them a platform to experiment with their ‘risky’ ideas.

About

The Ace Effect

The Ace Effect was founded in February 2019 by a British-Pakistani Actor / Filmmaker. It was intended to be a Visual Effects Production Company but soon, in March 2019 morphed into a Film Production Company. It kept the same name because “Effect” now has a new meaning, it refers to the impact we have on our audience, “Ace” is how we describe the quality of our work and “The”… well, that’s because it’s one of it’s kind.

The company’s main mission is to champion bold and under-represented voices on and off screen by offering them a platform to experiment on, with their ‘risky’ ideas in an attempt to shed light on new and exciting yet authentic voices. The company is lead by ambitious BAME creatives who think outside the box to produce content that our audience craves for and unable to find elsewhere. Our concepts and content really speak for themselves and we are constantly working towards crafting / searching for new ideas that help us to continue offering our audience that “Ace Effect” we claim to have.

Since our first release for “Cheater” on New Years Day 2020, The Ace Effect has grown from a 3 person team into a 12 person team for “Judgement” that went into production merely 2 months later and is rapidly growing. We credit this growth to our fair and open-minded allocation of opportunities. We pride ourselves in working with creatives where the minority voices are encouraged and their differences are celebrated. This is extremely important to us! If we received a pound for; every black writer that told us that their incredible stories were rejected as “not relevant to the larger audience”, every female editor that is stuck in a junior position despite being more experienced then her male seniors, every south Asian actor being cast as a terrorist, taxi driver, or shop keeper and has never been considered as a lead, we’d already have enough resources to make the change that is long overdue. These are some of the many eye watering stories we hear far too frequently and it further fuels our ambitions.

A report from the Work Foundation found that 3% of employees in production are from a minority ethnic background and just one in five key production personnel are women. Our team doesn’t reflect this at all, where the core members from our team are from Asian and other ethnic minority backgrounds and we are committed to ensuring that all of our activity is inline with BFI’s inclusion targets and diversity standards at all levels, from assistant roles to Heads Of Departments, we want to create opportunities for those who are facing barriers in accessing the industry and furthering their careers.

We’ve done extremely well to offset this balance and are really proud of it. In our last main production, 67% of our crew members were from ethnic minority backgrounds and 58% were females. Our fun and energetic approach is bringing together more under-represented voices where they feel apart of the community, not only as cast and crew members but as audiences too!

About the

Founder

Asad Panjwani, is an experienced short film producer, his credits include, “Denied”, “Cheater”, “Judgement” and  “Bad Blood”. He has a proven track record in other fields too such as acting, directing, editing and visual effects which have been an excellent asset in the face of his varied responsibilities. He also possesses a successful track record in leadership and project management, with other short film projects receiving funding from Croydon Council.

Asad Panjwani was born in Karachi, Pakistan and grew up in London, UK then moved to Luton, UK for secondary school. He studied the Art of Visual Effects in University and in his final year founded The Ace Effect as a Visual Effects Production Company. A month in he noticed a big miss-match between the percentage of ethnic diversity within the VFX workforce (19%) compared to the wider film and TV industry (3%) and decided to take it upon himself to try and make a difference. The Ace Effect morphed into a Film Production Company and got underway with its first production, “Denied” and the rest is history

Team

Producers

Creative producer

Asad Panjwani

producer

Natalie Chan

Creative producer

Rakesh Jaitly

bryonyDitchburn

production manager

Bryony Ditchburn

Writers / Directors

Narrative / Comedy / Drama

Rakesh Jaitly

Action / Comedy / Sci-Fi

Asad Panjwani

Arthouse

Ciaran Cochlan

fexOrumwense2

Arthouse

Fex Orumwense

DPs

Carla Fuschillo

Fex Orumwense

Sam Hotson

assistant directors

asadPanjwani2

Asad Panjwani

rakeshJaitly

Rakesh Jaitly

WhatsApp Image 2019-12-29 at 23.02.21

Izem Ustun

Lighting Department

gaffer

Carla Fuschillo

best girl

Rozeta Lami

Sound Mixers / Boom Operators

Ciaran Cochlan

Makeup Artist / SFX MUA

Olesia Nikolaiets

BTS

Carla Fuschillo

Rozeta Lami

Editors

Asad Panjwani

Rakesh Jaitly

Visual Effects Artists

lead compositer / supervisor

Asad Panjwani

get in touch

Get in touch

You can now submit your concepts, scripts, loglines, synopsis, or whatever else for TV Shows, Features or Shorts, scripted or non-scripted along with a quick intro about you.  We would love to meet and hopefully work with you!

Stay in touch

Like our content and wanna stay in touch for our upcoming films? Sign up below and be the first to hear about them.

While filming "Cheater" Nathan missed his cue to snore because he was ACTUALLY sleeping.
During the team photos for "Judgement" Fex was viciously hit over the head by the prop monitor for misbehaving.
Bad blood secured the second place in the Cahootify’s Escape 2020 film competition.
67% of the judgement crew members were from ethnic minority backgrounds and 58% identified females.
Previous
Next

Email: ace@theaceeffect.com

Phone: 07771619993 – Urgent Queries (WhatsApp and Calls Only)