The Ace Effect was founded in February 2019 by a British-Pakistani Actor / Filmmaker. It was intended to be a Visual Effects Production Company but soon, in March 2019 morphed into a Film Production Company. It kept the same name because “Effect” now has a new meaning, it refers to the impact we have on our audience, “Ace” is how we describe the quality of our work and “The”… well, that’s because it’s one of it’s kind.

The company’s main mission is to champion bold and under-represented voices on and off screen by offering them a platform to experiment on, with their ‘risky’ ideas in an attempt to shed light on new and exciting yet authentic voices. The company is lead by ambitious BAME creatives who think outside the box to produce content that our audience craves for and unable to find elsewhere. Our concepts and content really speak for themselves and we are constantly working towards crafting / searching for new ideas that help us to continue offering our audience that “Ace Effect” we claim to have.

Since our first release for “Cheater” on New Years Day 2020, The Ace Effect has grown from a 3 person team into a 12 person team for “Judgement” that went into production merely 2 months later and is rapidly growing. We credit this growth to our fair and open-minded allocation of opportunities. We pride ourselves in working with creatives where the minority voices are encouraged and their differences are celebrated. This is extremely important to us! If we received a pound for; every black writer that told us that their incredible stories were rejected as “not relevant to the larger audience”, every female editor that is stuck in a junior position despite being more experienced then her male seniors, every south Asian actor being cast as a terrorist, taxi driver, or shop keeper and has never been considered as a lead, we’d already have enough resources to make the change that is long overdue. These are some of the many eye watering stories we hear far too frequently and it further fuels our ambitions.

A report from the Work Foundation found that 3% of employees in production are from a minority ethnic background and just one in five key production personnel are women. Our team doesn’t reflect this at all, where the core members from our team are from Asian and other ethnic minority backgrounds and we are committed to ensuring that all of our activity is inline with BFI’s inclusion targets and diversity standards at all levels, from assistant roles to Heads Of Departments, we want to create opportunities for those who are facing barriers in accessing the industry and furthering their careers.

We’ve done extremely well to offset this balance and are really proud of it. In our last main production, 67% of our crew members were from ethnic minority backgrounds and 58% were females. Our fun and energetic approach is bringing together more under-represented voices where they feel apart of the community, not only as cast and crew members but as audiences too!